What is an Ideal Blog Post Length? (2024)

FAQs

What is an Ideal Blog Post Length? ›

Although your blog post length may vary depending on your topic and audience, it is often best to aim for about 1,500 to 2,000 words for articles or posts.

The ideal blog post length is between 1,500 - 2,500 words, with a sweet spot right at 2,450. When you stay within this average, your articles are more likely to rank higher on search engines, get more social media shares and backlinks.

700 words – Yoast

According to their research, blogs should have at least 300 words to rank but ideally have more than 1,000 words. If the writer isn't experienced, reaching 700-800 words should be the target, otherwise, they may produce a lot of fluff to reach a higher count.

We'll discuss post length in more detail below, but know that the minimum word count for a blog post should be 500 words. However, you should aim for 700 to 1100 for most topics. Most consider the “ideal” range to be 1500 to 2500.

Turns out, longer content typically has these elements baked into it. That's a big reason why long-form content ranks better in organic search than short content. According to a HubSpot study from 2021, the ideal blog post length for SEO should be 2,100-2,400 words.

Some content marketing experts suggest that 1500-2000 words are the ideal length of a blog post. However, many companies and brands stick to shorter blog length guidelines (500-750 words) to honor a specific element of their marketing strategy.

At the very least, if you're going to write short blogs, try to hit at least the 300-word mark. A post between 400-600 words is widely considered the “standard” length, and it's a good middle ground if you're looking to get more social shares and comments.

Your blog readers want your post to cover your topic quickly—but they want you to go into enough detail to make it worth reading. For most topics, that means at least 1,000 words—but if you're creating an in-depth guide, like my guide to starting a blog, you could be looking at well over 5,000 words.

600-1,000 words: These are considered educational posts with a journalistic style. These posts are great for including influencers, reference links and building SEO slowly. 1,000-1,500 words: Depending on your audience, these longer articles can really make an impact on your lead conversion.

Although your blog post length may vary depending on your topic and audience, it is often best to aim for about 1,500 to 2,000 words for articles or posts.

How often should you write a blog post? ›

If your primary goal is boosting organic search traffic, you'll want to post optimized content as frequently as possible. Smaller, newer blogs can build SEO by posting new content one to two times a week. For a larger, established blog, you'll want to aim to publish new or updated content four to five times a week.

Blog writing cost per word is a model you're likely familiar with if you've worked with a freelancer or agency. Beginner to experienced writers could fetch between $0.05 – $0.15 per word, while more advanced professional copywriters and agencies charge anywhere from $0.20 to $1 per word.

The ideal blog post title length is 60 characters. Headlines between 8 and 12 words are shared most often on Twitter. Headlines between 12 and 14 words are liked most often on Facebook.

200-400 words: These extremely short posts are best for discussions and engagement. They don't get as many social shares and are not adequate for SEO. They are strictly geared for descriptions of products or services and commentary.

Studies show the average lifespan of a blog post is 2 years! Based on this enduring post life, blogs have the highest return on investment of all the listed options. Blogging often will increase engagement and traffic. Consistent posts will build trust with your audience by continuing to meet their expectations.

So, in summary - while there's no definitive "perfect" length, most successful Medium posts tend to be 600-1200 words. But the most important factor is delivering incredible value through thoughtful, well-structured writing tailored to your audience's needs.